Google Leading Wireless Challenge Against Broadband Incumbents
May 3, 2007 at 9:34am ET by Barry Schwartz
Google Goes Wireless from BusinessWeek reports on Google’s lobbying in Washington DC to open up a government auction of licenses for those wanting to provide new wireless services. We know that Google, Microsoft and others would love to use a slice of these radio waves to run their own wireless devices. If this government auction works out for Google, maybe then Google won’t have to rely on mobile and broadband vendors as an arm for their services.
Richard Whitt, former head of the regulatory department for MCI, is Google’s Washington telecom and media counsel. He has been lobbying at the FCC to make some wireless airwaves available for free public use and ensuring that new-entrants and "up-and-comers" can get into the market.
The auction rules are now being designed, and Google is trying to influence the rules to allow for "packaged bidding." Packaged bidding would let bidders buy licenses across the nation in one go, rather than on a market-by-market basis. The FCC already seems favorable to such an idea. "We need a real, third broadband competitor," said FCC Chairman Kevin Martin.
Google may bid on the 700 Mhz auction alone or may team up with Earthlink.
For more history on Google’s mobile initiatives see; Gphone? The Google Phone Timeline.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Google: Internet Access, Google: Mobile sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMENTS
- KevinSpence said " The AP & other news companies forget how much of their content is syndicated. So alright, maybe "
- Avintrue said " So I would have to say that principle of pointing a finger with three pointing back at you is a good"
- fonegigsblog said " Wow! Looks like Google will truly be the one stop shop for digital advertising in the next few years"
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- PPC Advertising & Geo-Targeting - November 12, 2009
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
