Google Leads Among Smartphone Users In US & UK

Jun 26, 2007 at 9:19am ET by Greg Sterling

The mobile measurement firm M:Metrics released data showing what it characterized as the “top mobile Web companies among smartphone users.” Data were drawn from a relatively small sample but seek to reflect reach by the various companies among the broader population of Smartphone users in the U.S. and U.K. The data reflect a composite of domains and/or applications from each company.

In both the U.S. and U.K., Google leads, though its margin is smaller in the U.K.

Recently iCrossing issued findings of a mobile survey among U.S. users that indicated mobile search rankings corresponded directly to market share on the desktop. That trend generally appears to be true in M:Metrics’ U.S. data.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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