Google Leads Among Smartphone Users In US & UK
The mobile measurement firm M:Metrics released data showing what it characterized as the “top mobile Web companies among smartphone users.” Data were drawn from a relatively small sample but seek to reflect reach by the various companies among the broader population of Smartphone users in the U.S. and U.K. The data reflect a composite of domains and/or applications from each company.
In both the U.S. and U.K., Google leads, though its margin is smaller in the U.K.
Recently iCrossing issued findings of a mobile survey among U.S. users that indicated mobile search rankings corresponded directly to market share on the desktop. That trend generally appears to be true in M:Metrics’ U.S. data.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
The best news in mobile marketing every Thursday.