Google Leads Among Smartphone Users In US & UK

The mobile measurement firm M:Metrics released data showing what it characterized as the “top mobile Web companies among smartphone users.” Data were drawn from a relatively small sample but seek to reflect reach by the various companies among the broader population of Smartphone users in the U.S. and U.K. The data reflect a composite of domains and/or applications from each company.

In both the U.S. and U.K., Google leads, though its margin is smaller in the U.K.


Recently iCrossing issued findings of a mobile survey among U.S. users that indicated mobile search rankings corresponded directly to market share on the desktop. That trend generally appears to be true in M:Metrics’ U.S. data.

Related Topics: Channel: Mobile | Search Engines: Mobile Search Engines | Stats: General


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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