Google Leads Among Smartphone Users In US & UK

The mobile measurement firm M:Metrics released data showing what it characterized as the “top mobile Web companies among smartphone users.” Data were drawn from a relatively small sample but seek to reflect reach by the various companies among the broader population of Smartphone users in the U.S. and U.K. The data reflect a composite of domains and/or applications from each company.

In both the U.S. and U.K., Google leads, though its margin is smaller in the U.K.

Recently iCrossing issued findings of a mobile survey among U.S. users that indicated mobile search rankings corresponded directly to market share on the desktop. That trend generally appears to be true in M:Metrics’ U.S. data.