Raymond Loewy, Father Of Industrial Design, Gets Streamlined Google Logo For His 120th Birthday

RaymondLoewyToday’s Google logo marks the 120th birthday of Raymond Loewy, the Father of Industrial Design.

The logo highlights the industrial designer’s work for Pennsylvania Railroad, where he designed a number of locomotives. While Loewy did not design the GG1 locomotive, he did create the streamlined, welded construction used on it and many future locomotives. It is this smooth design that Google has featured to blend with its own name.

Loewy began his career in 1928, designing the shell of the Gestetner mimeograph machine, a design that would last for 40 years. While working for Pennsylvania Railroad, he also designed passenger-car interiors and advertising materials.

His eye for streamlined design lead a revolution in the way American products looked, how they were packaged and branded. Loewy’s more famous work included: the Lucky Strike cigarette box, the slender Coca-Cola bottle, the Greyhound bus and logo, the Shell International logo, a line of Frigidaire products and the Studebaker Avanti, Champion and Starliner.

Born in Paris France, Loewy moved to New York City where he worked as a department store window decorator and fashion magazine illustrator during the early 1920s. Returning to France after his retirement in 1980, Loewy died in Monte Carlo in 1986.

In 1950 Cosmopolitan magazine wrote, “Loewy has probably affected the daily life of more Americans than any other man of his time.”

raymond-loewys-120th-birthday

Related Topics: Channel: Consumer | Google: Logos | Google: User Interface

Sponsored


About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide