Impact Of Leaving China? Google Loses Paid Search Share

Google’s share of the paid search market in China fell a little more than 13% in the first quarter of 2010, marking Google’s first drop in that category since Q2 of 2009.

The stats come from the Beijing-based research company Analysys International and are being reported today by Bloomberg.

Google’s share of China’s paid search market fell from 35.6% in the last quarter of 2009, to 30.9% in Q1 of this year. Analysts blame Google’s decline on the company’s censorship battle with the Chinese government, which led Google to stop censoring its search results one month ago. That move was essentially Google deciding to get out of the Chinese search market.

Related Topics: Channel: SEM | Google: AdWords | Google: Business Issues | Google: Outside US


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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