Comments on: Google Makes Ad Preview Tool Easier To Use http://searchengineland.com/google-makes-ad-preview-tool-easier-to-use-11726 Search Engine Land: Must Read News About Search Marketing & Search Engines Sat, 13 Mar 2010 23:56:56 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Sayu http://searchengineland.com/google-makes-ad-preview-tool-easier-to-use-11726/comment-page-1#comment-3301 Sayu Mon, 23 Jul 2007 12:20:23 +0000 http://searchengineland.com/beta/google-makes-ad-preview-tool-easier-to-use-11726.php#comment-3301 It's great that the ad preview tool has been improved. Although it's been available since Sept 2006, the number of google advertisers searching on their own keywords to find out their position was probably still very high - unfortunately this will have been inflating their impression data and possibly having a negative effect on their CTR. Now that Google have altered the algorithm to return more relevant results to each individual, google advertisers are sure to be using the ad preview tool more often to get an idea of their average position. It’s great that the ad preview tool has been improved. Although it’s been available since Sept 2006, the number of google advertisers searching on their own keywords to find out their position was probably still very high – unfortunately this will have been inflating their impression data and possibly having a negative effect on their CTR.

Now that Google have altered the algorithm to return more relevant results to each individual, google advertisers are sure to be using the ad preview tool more often to get an idea of their average position.

]]> By: SEO Ranter http://searchengineland.com/google-makes-ad-preview-tool-easier-to-use-11726/comment-page-1#comment-3300 SEO Ranter Thu, 19 Jul 2007 05:42:30 +0000 http://searchengineland.com/beta/google-makes-ad-preview-tool-easier-to-use-11726.php#comment-3300 This sounds good, it should help keeps clients off the back of busy SEMs - although without a "link to this preview" feature, I can imagine a lot of screenshots being taken! This sounds good, it should help keeps clients off the back of busy SEMs – although without a “link to this preview” feature, I can imagine a lot of screenshots being taken!

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