Google Makes AdSense Link Units “Much Smarter”
The Google AdSense Blog announced they have made the “biggest performance overhaul” to the AdSense link units in history. This update was a “full rewrite of the link unit matching system,” which is pretty significant. Google tells us we can expect the link units to return better ads. The ad system uses a “more sophisticated […]
Barry Schwartz on April 13, 2010 at 9:29 am | Reading time: 1 minute
The Google AdSense Blog announced they have made the “biggest performance overhaul” to the AdSense link units in history.
This update was a “full rewrite of the link unit matching system,” which is pretty significant. Google tells us we can expect the link units to return better ads. The ad system uses a “more sophisticated topic ranking algorithms” and continues to improve the link units by “learning which topics have the most appeal to the visitors.”
Ultimately, Google hopes this leads to better quality ads, which drives more clicks and more money.
Related stories
About the author
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.