Google Makes Deal with BSkyB On YouTube White Labeled Site

Dec 7, 2006 at 9:24am ET by Barry Schwartz

The Wall Street Journal reports that British Sky Broadcasting Group PLC (controlled by News Corp) and Google are in a deal to allow BSkyB to use YouTube technology and Google email technology on a new video-sharing site possibly named “Skycast.” Google and BSkyB will share the revenue generated from the new site. The WSJ says that this is the “first time Google’s Gmail, a free Internet-based email service funded by advertising, has been modified for use by another media company’s customers and used under another media company’s brand name.” That is true, but Google was always open to monetizing Google Applications and adding additional services to it, such as YouTube.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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