Google Makes Linking AdWords Accounts Easier With New Bulk Linking Feature

google-analytics-featuredToday Google announced a new bulk linking feature that allows Google AdWords account users to link all of their accounts with a quick click of a button.

Google said the new “linking wizard” will be available to anyone who has access to an AdWords MCC (client center) with multiple AdWords Accounts.

To use the new feature, users must log into their Analytics account and click on the “AdWords Linking” section in the Property column of their Admin page. From here, users can link any of their AdWords accounts by marking “X” in front of the account:

Google Analytics Bulk Linking April 2014

According to Google, the new “linking wizard” is managed on the Analytics property level versus the account level, making it easier for anyone managing multiple properties in a single Analytics account to link their AdWords accounts.

From the Google Analytics blog:

If you have different teams of people managing each property, you no longer need to give them access to the full Analytics account in order to link to AdWords. Now, you can simply give that team access to only the appropriate property, and they can manage Adwords links.

Google claimed the new feature will roll out to account users over the coming weeks.

Related Topics: Channel: Analytics | Google: Analytics

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About The Author: is Third Door Media's General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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