Google Maps Gains “Avoid Highways” Feature


Google has introduced a new “avoid highways” checkbox on Google Maps that provides alternative routing for those looking to, er, avoid highways. In 1982 Native-American author William Least Heat-Moon wrote a memoir called “Blue Highways” about a cross-country trip in which he traveled on minor roads, literally the blue (as opposed to red) highways. This is the Internet equivalent.

Here’s an example (Microsoft to Google):

Highways version:

M%20to%20GH.jpg

Avoid highways version:

M%20to%20GAH.jpg

From a daily use-case perspective, this is a minor, if interesting, innovation. But expect to see a flurry of map-related announcements in conjunction with the Where 2.0 conference next week.



Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at Internet2Go, which is focused on the mobile Internet.

See more articles by Greg Sterling >


Share, Bookmark & Discuss This Article
More:


Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter


See more stories like this in the Members Library! Check out the Google: Maps & Local sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

3 COMMENTS ON Google Maps Gains “Avoid Highways” Feature

weslinda,

About stinking time. I have seriously missed this feature in the recent iterations of the mapping software tools. This is something that is a huge tool if you live in or near a major city and want to avoid traffic nightmare’s.



Cyclelicious,

It’s about time. Ask.com and MapQuest both have had an “avoid highways” feature for quite a while.



Matt Ellsworth,

I have been waiting for this feature as well and i’m glad they added it.




RECENT COMMENTS

  • davidthemavin said " Um, overlooked? What else is there if these are overlooked? Besides the there's really nothing else "
  • seethesunrise said " We had the same issue a couple weeks ago. I noticed an exact match keyword that had the status sayin"
  • Danny Sullivan said " Jonathon, yes, I was contemplating adding a "big picture" type of session. We do plenty of those at "

See All »


FREE DAILY SEARCH NEWS RECAP!

SearchCap is a once-per-day newsletter update:

STAY CURRENT THROUGHOUT THE DAY

Our feed & social options update you as news happens.


Advertise With Us »

Search Marketing Expo

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

FOLLOW US SOCIALLY
Upcoming Search Engine Land Conferences

Get Your Search Engine Land
Premium Membership!

Become a premium member today and receive:

  • Express commenting privileges & photo.
  • Exclusive videos & newsletters.
  • Discounts to our SMX conferences.
  • Access to "How To" & Other Archives.

Learn More

Upcoming Search Engine Land Conferences
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live