Google Maps Nearly Catches MapQuest: Hitwise Report

Google Maps and MapQuest are neck-and-neck in the fight to be the most popular US mapping site. A new report issued today from Hitwise shows the continuing ascent of Google Maps and the simultaneous decline of MapQuest traffic during 2008, with MapQuest pulling away again in the last few weeks:

hitwise chart

In November, we wrote how MapQuest was coming “out of hibernation” with a concerted effort to hold on to its leads among mapping sites. As Heather Hopkins suggests in the Hitwise post, those new features may be responsible for MapQuest’s recent upswing in traffic.

But it may be difficult to continue holding off Google Maps, which many say has the best feature set among the major mapping sites.

Related Topics: AOL: MapQuest | Channel: Local | Google: Maps & Local | Stats: Hitwise | Stats: Popularity


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Josh Curcio

    I am not surprised at all. I personally prefer Google Maps 100 times over MapQuest for several reasons. Most importantly the local business aspect and the features provided for Google Maps. I sometimes have more fun playing with Google Maps than I do actually taking a trip…a little sad I know.

    Thanks for the info!

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