Google Maps Now Offers Traffic Predictions

Apr 17, 2008 at 10:41am ET by Greg Sterling

Late last week Microsoft Live Maps introduced “ClearFlow,” based on four years of work and data collection. ClearFlow is intended to provide traffic predictions and better secondary routing. Now, as reported in Google Operating System, Google Maps has introduced its own version of traffic predictions, based on historical traffic information.

We haven’t spoken to Google about this feature but it’s interesting to speculate about whether this was something already in the works or whether it was quickly built in response to the ClearFlow announcement.

We’ll ask and report back.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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