Google Maps Plus Sign In Sponsored Results

AccuraCast reports seeing Google UK experimenting by placing a Google Maps “Plus Box” feature within Google sponsored results.

As you can see, there is a small plus sign followed by “Map and phone number” directly under the sponsored ad but still within the yellow sponsored results box:

Google AdWords New Ad Format

By clicking on the plus sign, up comes a local result, with maps, address, driving directions and more.

AccuraCast has a quote from Google on this:

I’ve checked with our product support team and this is a very limited closed beta test. I’ve tried to find the ad on searches on “domino pizza london” but haven’t been able to repeat that search results which indicates this is a limited test.

I wonder if Google charges for clicking on that plus sign? If not, advertisers can save a lot of money with this feature.

Postscript: Statement from Google:

We did want to clarify that this Google Maps plusbox experiment is not a closed beta. It’s actually shown for all advertisers that provide a local address to Google. However, since this feature is an experiment, we are only showing this plusbox to a small fraction of our users. Also, advertisers are not charged for any clicks inside the plus box. We consider this experiment to be another example of how we are constantly looking for ways to improve our advertising offerings and provide additional benefit to both our users and advertisers.

Related Topics: Channel: SEM | Google: AdWords | Google: Maps & Local


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide