Google Maps Sticker Spotted In London

Feb 8, 2007 at 7:51am ET by Greg Sterling

This Google sticker (on Flickr) was spotted in London. While it’s in some ways unremarkable and like any number of similar stickers (Michelin, Mobile Travel Guides, Citysearch, Zagat, etc.), it represents something of a shift for Google and a bit of a traditional marketing push.

To my knowledge nobody has spotted something like this in the U.S. but perhaps soon.

Postscript Barry: I just confirmed that this is a UK only campaign at the moment.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

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3 COMMENTS ON Google Maps Sticker Spotted In London

ImJasonH, February 8th, 2007 at 1:57 pm ET:

A couple years ago there were mini posters all over my college campus advertising for various Google services targetted at college students — Maps, SMS, Scholar, and one other one.

I of course stole them, they hang in my apartment now.

Haochi, February 8th, 2007 at 3:43 pm ET:

These stickers has been around for quite a while, the first time I saw it on Flickr was back in September last year.

So far, I haven’t seen one that says “maps.google.com”. Neither on the street or on Flickr.

Jason, February 9th, 2007 at 11:38 am ET:

I want one!

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