• http://blog.paulgailey.com/ Paul Gailey

    Maybe it’s time to choose a different mammal.

  • http://kercommunications.com/ Nick Ker

    Ringtail Lemur!

  • Ashley Stanf

    Let’s see how bad they’ll mess this one up. SERPs are already a complete mess with so many low quality results ranking on the 1st page (by low quality I mean 1 page spun web2.0 properties spammed with 1000’s of links). I’m sure with this one more unrelated sites will be pushed up to the 1st page, so user will have no choice but to click on the paid adds. Way to boost your PPC revenue! Google don’t care about the user. It’s not a “search engine” anymore, it’s a business, so it seems like they’ll do anything to boost their ROI.

  • http://twitter.com/stonetemple Eric Enge

    I’d go with the Google numbering. As with traditional software releases, the numbering system designates major releases (left of decimal point change) and minor releases (right of decimal point change), AND it is Google’s system.

    Better that there only be one system out that I think.

  • daveintheuk

    Apple style: “Organic results are 20% thinner” (but not as thin as Google’s “content”!). “This blows the competition out of the water”.

  • Matt McGee

    Eric, the comparison to software doesn’t work. Software publishers are generally eager to let users know when a new version is available and they provide specific details of how significant the software update is.

    Google is almost the complete opposite of that. They’re not eager to reveal every update that’s made (proof: the decision not to confirm Panda updates anymore) and even when they have in the past, they tend to offer very few specifics about how significant the update actually is (which Danny explained well above).

    So, no, we’ll stay consistent and go with our numbering. Google can call it 2.0 if they want, but we all know this is the 4th update.

  • http://jeffdownerbailbonds.com/ Jeff Downer Indianapolis IN

    If using release dates to designate updates would be a good move for Google,why shouldn’t it work for the rest of us? It’s still early with Penguin updates and not too late to implement a date based system starting here.

  • http://searchengineland.com/ Danny Sullivan

    We’ve considered that for updates that have no name. For example, whatever happened this week, Google hasn’t called it a Panda Update. It hasn’t confirmed or denied it, at all. We’re likely to refer to it as the May 2013 update rather than try to give it some catchy name, because what if it turns out later to be Panda? Or something else? But if it is confirmed with one of those others, then the numbering system seems to make sense.

  • http://searchengineland.com/ Danny Sullivan

    That would be great if we hadn’t already had Google declare several weeks after Panda 2.5 came out that oh, really, that was Panda 3.0. That’s like Apple coming out with iOS 5.5 but then saying you know, actually, that’s iOS 6.

    And it’s not Google’s system. Google is schizophrenic about updates. It sometimes doesn’t give them names initially (Panda was like this, leaving it to everyone initially to make up their own names). It never names some of them (like Top Heavy). Sometimes it gives them numbers, especially for PR purposes (this is Panda 2, look, we’ve really improved), while sometimes it doesn’t give them numbers at all. Sometimes it doesn’t announce them at all.

    If Google would consistently put out a name, a number and/or both, I’m all on board with using what they say. But after a long history of trying to help people figure out what Panda Update has just happened, all I can say is going to a system that produces Penguin 2.45 is dumb.

    I get it’s not going to be fun if Google does decide to call the next one Penguin 2.0 and we’re calling it Penguin 4. But I’m pretty sure that when Google does its version of Penguin 2.1 but some argue whether that’s actually Penguin 3.0, the whole “point” system will again feel as dumb as with Panda.

    I’m hoping that maybe Google will think more about it and refer to this as the fourth release of Penguin, now with major improvements. But we’ll see.

  • http://www.facebook.com/profile.php?id=100002319774023 Mike Smith

    Cutts should rename “Penguin” to “Auschwitz”…..because he’s coming after your white hat websites!! Shame on you for having an affiliate link or two, or having a “low quality backlink”, you evil, evil, webmaster you!

    Shame on you for not purchasing Google Adwords!

    Looks like in the next week or two, Cutts & Crew are about to start hitching the train cars together to take the next batch of white hat mom-and-pop websites to the Google Concentration Camp!

    Any truth to the rumor that when Matt Cutts was asked “what’s the best way to get out of the Penguin penalty box”, Cutts replied:

    Arbeit Macht Frei

  • Alan

    Consistant? like you were with Panda?

  • http://twitter.com/wahgra Zeshan Noor Wahgra

    My Major blog traffic was like cut down to half.I think its the next generation Panda update that hits me like 2 days back but I am determine to keep on coming back.

  • http://www.seomotionz.com/ Paul

    Google updates are coming and huge changes are going on undercover. I hope that they will be good for all otherwise every webmaster will be running to forums.

  • victortuszing

    Absolutely true, this is exactly what Google does!

  • http://www.marketingquery.com/ Jose Capelo

    We ourselves are creating an atmosphere of scaremongering. If you have done things properly there shouldn’t be any major shocks.

  • http://www.facebook.com/Subhadip741201 Subhadip Das

    o_0 sdvhbsaudyfvbaslyuvgblysbvalsyvbausybvabvuyab

  • Linda Smith

    It behooves me how much control Google has over the Internet which they DO NOT OWN!

  • http://www.facebook.com/Subhadip741201 Subhadip Das

    time to curse google….yeah…

  • Juggernart Games

    Agree. What’s the most important thing when an update rolls out? The release date! I don’t need a number, I need the date.


  • http://twitter.com/FrankdeTanke1 FrankdeTanke

    Google doesn’t have any control over the internet. They control a website called Google. Its a search engine, that,s used by a few billion people a year to find things they are looking on the “Internet”. Those who wish to use that service or have their websites listed in their search engine “Website”. Must simply abide by their ever changing ToS.

  • http://www.y8u.org/ Y8

    i’m in agreement with you and that i like your presentation.

  • http://searchengineland.com/ Danny Sullivan

    Actually, he’s been on the record saying that Google discounts most affiliate links on the record automatically with no penalty http://searchengineland.com/googles-matt-cutts-on-affiliate-links-we-handle-majority-of-them-125859

  • http://searchengineland.com/ Danny Sullivan

    We were consistent with Panda until (1) Google changed a number some weeks after the fact and (2) We had to go into a second decimal place.

  • http://www.y8friv.asia/ Friv 4

    i’m glad. you’ve got given my brain an honest exertion with this text. this can be a literate article. Thank you.

  • Alan

    For the record, I do agree that your numbering system is the way to go. Quite frankly Google may only be selectively telling us when they update Penguin, they may be up to 1.7 (in their numbering system) by now for all we know.

    Your system lets us take a little of the power back. Who knows we may even find ourselves in the position of naming an update penguin even when Google denies it.. Now that would be fun (although possibly even more confusing).

    My comment above was more about the frustration that was felt around the web when the numbering system got changed.It would have been nice if we have have used the current system from the start. Such is life.

  • http://searchengineland.com/ Danny Sullivan

    I agree. I wish we’d gone that way with Panda from the start, but it was really one of those things that only made more sense when you looked at it with hindsight. I hated having to renumber, but that’s also why I don’t to go through this again with Penguin.

  • http://www.facebook.com/MarkBehnken Mark Behnken

    So true. I’ve had a fairly successful white hat website for years and now out of the blue I’ve lost 50 to 60 percent of my traffic and income. Can’t pay my bills. Before – 150k plus visitors, 400+ content pages (was adding at least 3 new ones per week), averaging 1800+ words per page, uniquely written by professional fitness enthusiasts. 30K+ facebook followers, 13k twitter, etc. etc. Now pages with little or non related content replace top results for queries that I’ve been on 1st or 2nd page for years. This is the most complete screw up in the history of the Internet. This is unacceptable and there is nothing I or you can do except bend over with our pants down. I am beyond lost for words. How can they continue to get away with this. Lies, deceit and crushing livelihoods is what Screwgle does best.

  • Erik

    Let just hope all I learned from last years penguin will help me avoiding the storms this time :)

  • https://twitter.com/RizzoMB RizzoMB

    If Google is calling it Penguin 2.0 it must be pretty big. Has there ever been this much of a tip off of a major algo change?

  • http://steveg.com/ SteveG

    Still not real sure why Google ever counted them to begin with. And why they now demand that they be removed. Wouldn’t it have been better for everyone had Google simply not counted those links in the beginning? Or perhaps, simply not count them now rather than throwing so many small websites under the train?

  • http://twitter.com/preynt Mill Edward

    Hope that will help my sites have a better position on SERP !!!

  • http://www.fri-v.com/ Friv

    The release date! I need the date. Hope that will help my sites have a better position on SERP !!!

  • High Core

    Oke, another few weeks to lieve in fear and chaos, good job google, lets destroy the serp other part too.. whos are recovered or almost recovered from the crazy animals, now been hit again ! Hell yeah !!

  • Pavan Kumar Rodda

    Squirrel update

  • http://twitter.com/Koozai_Emma Emma North

    Well, whatever we call it and whatever Google call it, their intentions are clear; this one will be big.

    I’ve started to look at ways to prepare for the big update in this Health Check Guide: http://www.koozai.com/blog/search-marketing/essential-2013-seo-health-check-guide/

    I think the most important thing we can do for now (besides keep eyes and ears on Google for any clues as to the big date) is get link profiles cleaned as much as possible, whether sites have been hit yet or not. If you know a site has tons of rubbish links, chances are it will be in Google’s crosshairs for the next update. And seeing as we cannot know conclusively at this stage know what the Penguin update will target (social bookmarks, guest blogging, disavowed sites, etc. to name a few possibilities) all we can do is prepare for the worst.

    I also agree with Ashley Stanf; the SERPs really are a mess. So many spammy sites are making their way up the rankings above legitimate and genuinely useful sites. Google will of course know this and try to deal with it but how successful they will be is yet to be seen.

  • http://twitter.com/Koozai_Emma Emma North

    I agree with you here, they have a lot of work to do to clean up the SERPs, but ultimately they will want to do this. Forcing people to click on PPC ads is not a sustainable strategy as searchers will use another search engine if they feel they get nothing but spam from Google.

  • http://twitter.com/BarefootSEO_ piers Ede

    Matt Cutts loves raising up the skipping rope and watching everyone jump. Then he says, ‘ha ha, let’s go again’ and a whole industry tenses with expectation. ‘It is a tale, told by an idiot, full of sound and fury, signifying nothing….’

  • http://twitter.com/BarefootSEO_ piers Ede

    Arbeit Macht Frei! Man, it’s good to laugh this hard on a Monday morning….

  • http://twitter.com/Koozai_Ollie Oliver Ewbank

    Looking forward to this update. Lets hope it separates the good from the bad link profiles and leaves sites that deserve to rank.

  • http://www.pimediaservices.com/ Henry Smith

    Confusion surrounding the update….

    I agree with Danny. Google is always schizophrenic about updates. Penguin
    4.0 would be a better name and will drive all that confusion away. Apart from all
    that “name” issue, I am still clueless about the developments that would be
    incorporated in the yet-to-be-rolled out update. Can any of you guys throw some
    light on it?

  • http://www.facebook.com/IvanDragaRussia Georgiy Kharchenko

    I went from $4M to under $500K per year. No reasoning. I am so angry with Google that I am starting different marketing and I just refuse to rely on Google garbage…

  • http://twitter.com/wsolistcom wsolist

    Panda and Penguin coming one after another. There is no other direction I can go except up :) . Bring it on Matt

  • http://twitter.com/Yakezie Yakezie

    Why are so many folks focused on the negatives of the update instead of the positives?

  • http://www.facebook.com/IvanDragaRussia Georgiy Kharchenko

    All it is basically quality links will be a lot harder to get and will be a lot more expensive…

  • http://www.facebook.com/mr.larry.kim Larry Kim

    i’m not understanding all the excitement over updates. hasn’t updating become a constant now?

  • http://twitter.com/justinaldridge Justin Aldridge

    Can’t believe half this article is about what number to give the update. If Matt says it’s 2 then it’s 2…..Jeeez, is it really such a big deal??????????

  • http://twitter.com/RobrickG Robrick Guarin

    Google Orca

  • Peter Watson

    I agree. Intentional or unintentional spamming, simply ignoring these inorganic links would make more sense.

  • David Edwards

    Just refer to it from now on as – Penguin 4: “Penguin 2.0”. After all the fuss people have made over what to call the thing people aren’t likely to forget the name.

  • kingdrac

    The twitter thing is fake. I just went to twitter.com/mattcutts and saw that he did not tweet anything like that