Google, Microsoft Moving Forward With Health Ventures

The International Herald Tribune reports (story also in the NY Times) on new developments at both Google and Microsoft concerning their health product strategies. The long-rumored Google Health is apparently almost here. (See screenshots at Google Blogoscoped.) Health care-related advertising and marketing is a multi-billion dollar industry in the U.S. and Google and Microsoft are seeking to get a chunk of that spending. There’s also high consumer demand for the information. At the same time, however, there are challenging issues surrounding government regulation, as well as issues of consumer trust and privacy that dwarf the current controversy associated with cookie retention.

Metrics firm comScore previously reported that 31 percent of the total U.S. Internet audience (55.3 million monthly U.S. uniques) visit sites in the online health segment. And JupiterResearch found that 71 percent of consumers use search engines to find health-related information (with varying degrees of success).

Google recently invested in biotech firm 23andMe, which seeks to “help you make sense of your own genetic information . . . [and] put your genome into the larger context of human commonality and diversity.” And Microsoft recently acquired health search engine Medstory as part of a key verticals strategy. Here’s previous coverage of Google Health.

Despite the fact that that online health is a competitive segment with established leaders, such as WebMD, the usage of search engines as a consumer starting point for health information means that Google and Microsoft have a big opportunity, provided they can get the privacy issues right, and balance consumer interests against the potential ad dollars.

Related Topics: Channel: Consumer | Google: Health | Microsoft: Other Search

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide