About two years ago, NBC and Google teamed up to enable Google to sell TV ads to be aired on NBCU cable channels. adWeek reports the deal has be “aborted.”

adWeek said:

NBC Universal and Google have discontinued their ad sales partnership begun in 2008, the companies have confirmed. The split deprives Google’s TV ad sales unit of one of its major alliances, although it still has deals in place with Dish TV, DirecTV and a handful of smaller networks like Ovation and the Tennis Channel.

Why did the partnership end? Reportedly NBC wasn’t benefiting at all from it. The report said, there was “little value derived from having an Internet company sell its ads.” And advertisers told adWeek, “There was little if any prime-time inventory available for Syfy,” so there was no real benefit to advertisers?

More coverage of this story can be found at Techmeme.

Related Topics: Channel: Video | Google: Business Issues | Google: Partnerships | Google: TV

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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