NBC Universal and Google have discontinued their ad sales partnership begun in 2008, the companies have confirmed. The split deprives Google’s TV ad sales unit of one of its major alliances, although it still has deals in place with Dish TV, DirecTV and a handful of smaller networks like Ovation and the Tennis Channel.
Why did the partnership end? Reportedly NBC wasn’t benefiting at all from it. The report said, there was “little value derived from having an Internet company sell its ads.” And advertisers told adWeek, “There was little if any prime-time inventory available for Syfy,” so there was no real benefit to advertisers?
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