Google News: Fact & Fiction Edition

Apr 3, 2008 at 8:34am ET by Barry Schwartz

The Google News blog has an excellent post on the truths and myths of how Google News works. Here is the short version:

Images don’t help your articles rank higher (there is a but…)
Google News currently can’t fetch revisions to articles
Timing your articles for specific releases won’t help it rank better in Google News
You need text in your articles; Google can’t include a picture with no text in the news index
Google Webmaster Tools has a section for News content, so you can see Google News-specific errors
Google Sitemaps does not help with boosting the ranking of an article in Google News
A site redesign, specifically new site and URL architecture, may impact your performance and indexing by Google News
Google AdSense has no impact on your Google News ranking

If I had to add my own advice, based on reading the SEO forums on a daily basis, I would add that the only way to get included in Google News is to be reviewed by a human and be manually included in the Google News index. Good SEO won’t get you included in Google News, no matter how many links you have. You still need a manual review. You can request such a review using this form.

The major takeaways I had from this post are two things:

(1) Google News is working on a way to check your articles for updates. Sometime in the future, if you make changes to a story, Google will be aware of those updates. This is something most publishers want from Google News.

(2) Good images can be featured in Google News and if you click on the image, as opposed to the story hyperlink, the story hosting the image will be the destination URL. So although images won’t help you rank your story headline higher, the image may be featured next to other stories and can increase your traffic from Google News.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

Share, Bookmark & Discuss This Article
More:

See more stories like this in the Members Library! Check out the Google: News sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

Google News: Fact & Fiction Edition

FREE DAILY SEARCH NEWS RECAP!

STAY CURRENT THROUGHOUT THE DAY

Get Your Search Engine Land Premium Membership!

Get Your Search Engine Land
Premium Membership!