Google News Showing Web Site Results For Some Navigational Queries
For example, if you search Google News for [ask.fm] at the top of the search results page, you will see a search snippet and link to their web site. Clicking on the link takes you to the ask.fm web site and not to a news story. Clicking on the “all results” link below that listing, takes you to more web results. Below that, you will find the news results.
Here is a screen shot:
This works for me sporadically for searches on large and even small brands. It works for searching in Google News for [apple], [microsoft], [microsoft.com], and others. But doesn’t seem to work when I search for some other large brands, such as [mcdonalds]. It does even work for smaller brands, such as searching for [rustybrick] but does not work when searching for [search engine land] or even [searchengineland.com].
Google is constantly testing new search features, but this new feature seems to be rolling out as we speak.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
(Some images used under license from Shutterstock.com.)
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