Google News Showing Web Site Results For Some Navigational Queries

google-news-logo-squareGoogle News is now showing the top web search result listing in the news results when the query has navigational intent.

For example, if you search Google News for [] at the top of the search results page, you will see a search snippet and link to their web site. Clicking on the link takes you to the web site and not to a news story. Clicking on the “all results” link below that listing, takes you to more web results. Below that, you will find the news results.

Here is a screen shot:


This works for me sporadically for searches on large and even small brands. It works for searching in Google News for [apple], [microsoft], [], and others. But doesn’t seem to work when I search for some other large brands, such as [mcdonalds]. It does even work for smaller brands, such as searching for [rustybrick] but does not work when searching for [search engine land] or even [].

Google is constantly testing new search features, but this new feature seems to be rolling out as we speak.

Related Topics: Channel: Search Marketing | Google: News | Google: Web Search | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Michael Martinez

    Actually, I have been seeing this for months. It’s quite annoying but I’m learning to tune out the Web results.

  • RyanMJones

    I get it for some brands when I’m logged in – but not when using an incognito window in chrome.

  • Illogicalthinker

    Probably due to it not being able to use cookies :D. Google = Cookie monster.

  • Zach Griffith

    I’m getting it for multiple brands (both large and small) using incognito. A search in Google News for “Search Engine Land” is listing the site first as well…

  • Ricard Menor Vilahur

    Hi Barry, thanks for sharing, I found the same in Spain by searching [] in News, so your observation seems global, being it a seen before effect or not. I found it some time ago for some ranking reports based on News, but just decided it was an “horror vacui” effect from Google (preferring to show “some result” even non related to News rather than leaving an empty SERP).
    Your post brings a perspective of purpose.

  • lauren123

    like Teresa implied I’m shocked that anybody able to make $8072 in one month on the computer. did you read this page w­w­w.K­E­P­2.c­o­m

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