Google: Not American’s Most Admired Company (But Almost)

Mar 4, 2008 at 8:42am ET by Barry Schwartz

FORTUNE magazine released its America’s Most Admired Companies of 2008 list, and guess what? Google was not rated number one. Hard to believe? Well, they did make number four. Apple took the top position, which doesn’t surprise me since everyone I know is buying Macs, even oureditor-in-chief, Danny.

Google ranked at number four while Microsoft ranked at sixteen. Yahoo did not make the list.

Here are the top 20:

Apple
Berkshire Hathaway
General Electric
Google
Toyota Motor
Starbucks
FedEx
Procter & Gamble
Johnson & Johnson
Goldman Sachs Group
Target
Southwest Airlines
American Express
BMW
Costco Wholesale
Microsoft
United Parcel Service
Cisco Systems
3M
Nordstrom

Hat tip to Gary Price for spotting this ranking.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

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