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	<title>Comments on: Google: Not Ready To Behaviorally Target</title>
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	<link>http://searchengineland.com/google-not-ready-to-behaviorally-target-11834</link>
	<description>Search Engine Land: Must Read News About Search Marketing &#38; Search Engines</description>
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		<title>By: MattC</title>
		<link>http://searchengineland.com/google-not-ready-to-behaviorally-target-11834/comment-page-1#comment-3416</link>
		<dc:creator>MattC</dc:creator>
		<pubDate>Wed, 01 Aug 2007 15:45:56 +0000</pubDate>
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		<description>I remember on one of the Daily Search Cast shows, Danny &amp; Co-host were talking about how G wanted to use search history to target ads better or serps (cant remember which) .. anyways, if I remember correctly, they went into how its a poor use of user data to get what Google thinks will be the desired result. Case in point is multiple users on one computer. Say the family computer, or a library? So by using that search history, who are you delivering content for?
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		<content:encoded><![CDATA[<p>I remember on one of the Daily Search Cast shows, Danny &#038; Co-host were talking about how G wanted to use search history to target ads better or serps (cant remember which) .. anyways, if I remember correctly, they went into how its a poor use of user data to get what Google thinks will be the desired result. Case in point is multiple users on one computer. Say the family computer, or a library? So by using that search history, who are you delivering content for?</p>
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