E-commerce stores in the U.S. can now hop on the rich snippet bandwagon with Google’s announcement today that it’s supporting enhanced search results for shopping sites. The rich snippet display can make a fairly compelling case for click-throughs with the inclusion of pricing and availability right below the page link.

If you already give Google a Merchant Center feed, you’re already this close to having your pricing, availability, and product reviews show up as rich snippets. You just need to add the rel=”canonical” to your pages. The other way to get on board is to manually add the right markup to your pages. You can learn more in Google’s help material.

Google says these rich shopping snippets will be rolled out “soon” outside the U.S.

Related Topics: Google: Product Search | Google: SEO | Google: Web Search

About The Author: Matt McGee is Search Engine Land's Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. See more articles by Matt McGee

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