Google Now The UK’s Top “Superbrand”

Jul 21, 2008 at 6:25am ET by Greg Sterling

Google has moved to the top of another brand survey. This one, in the UK, is based on a consumer survey that involved 1,000 UK brands. Google topped other high-profile consumer brands such as Microsoft, Mercedes Benz, Nike, and BMW.

Earlier this year, research firm Millward Brown (a unit of ad agency WPP) named Google the top global brand based on its own internal formula.

Here’s the list of the UK’s top 10 according to the consumer survey:

1: Google 2: Microsoft 3: Mercedes-Benz 4: BBC 5: British Airways 6: Royal Doulton 7: BMW 8: Bosch 9: Nike 10: Sony

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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