Sign up for our daily recaps of the ever-changing search marketing landscape.
Google Now With Real Time NHL Hockey Scores
The Google Blog announced over the weekend that Google partnered with the National Hockey Leagues’s NHL.com to get real time hockey scores on Google.
You can try this yourself for searching on [NHL] or your favorite team while the teams are on the ice.
You will notice real-time scores, schedules and team standings plus easy access to game previews, live streams, recaps and video highlights.
What is interesting is that these are not a one box result, instead they are enhanced search results. The result is much richer than a standard rich snippet result. Here is a picture of the NHL results on Google.