The Google Blog announced over the weekend that Google partnered with the National Hockey Leagues’s NHL.com to get real time hockey scores on Google.

You can try this yourself for searching on [NHL] or your favorite team while the teams are on the ice.

You will notice real-time scores, schedules and team standings plus easy access to game previews, live streams, recaps and video highlights.

What is interesting is that these are not a one box result, instead they are enhanced search results. The result is much richer than a standard rich snippet result. Here is a picture of the NHL results on Google.

Related Topics: Channel: SEO | Google: OneBox, Plus Box & Direct Answers | Google: Search Customization | Google: Sitelinks | Google: Web Search

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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