Google Now With Real Time NHL Hockey Scores

The Google Blog announced over the weekend that Google partnered with the National Hockey Leagues’s NHL.com to get real time hockey scores on Google. You can try this yourself for searching on [NHL] or your favorite team while the teams are on the ice. You will notice real-time scores, schedules and team standings plus easy […]

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The Google Blog announced over the weekend that Google partnered with the National Hockey Leagues’s NHL.com to get real time hockey scores on Google.

You can try this yourself for searching on [NHL] or your favorite team while the teams are on the ice.

You will notice real-time scores, schedules and team standings plus easy access to game previews, live streams, recaps and video highlights.

What is interesting is that these are not a one box result, instead they are enhanced search results. The result is much richer than a standard rich snippet result. Here is a picture of the NHL results on Google.

NHL on Google


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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