Google Offers $4.6 Billion Incentive So The FCC Can Approve Wireless Spectrum Proposal

Jul 20, 2007 at 12:47pm ET by Barry Schwartz

Google has made it officially clear that they are committed to making their wireless spectrum proposal win the FCC decision.

Google said they would bid $4.6 billion for the 700 megahertz band wireless spectrum, if the FCC approved their proposal. Why? Google said they want to put their money where their “principles are,” by making a bid at “giving abundant access to this rich resource” on “a global scale.” More coverage at Techmeme.

Postscript from Greg: A larger context in which to see this is net neutrality. Google is clearly interested in expanding its mobile services and this undoubtedly reflects that ambition but it’s also a hedge against non-net neutrality. Google could potentially build out a broader wifi network for general Internet access, using the spectrum licenses, which Google currently provides in Mountain View, California.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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