Official: Google Offers Goes Live, First Portland Offer Arrives
[As promised below in our post from late Tuesday night, the first Google Offer just arrived minutes ago in my Gmail inbox. Here's a screenshot, followed by the remainder of Tuesday night's post about it.]
Sometime in the next several hours, presumably thousands of Google users in the Portland, Ore., area will get an email from Google offering them $10 worth of products from a local coffee shop for the low price of only $3.
And with that, Google Offers will take its first baby step into a very competitive deals/coupon space that includes daily offerings from the likes of Groupon, Living Social and many others.
Google Executive Chairman Eric Schmidt and VP of Commerce Stephanie Tilenius announced Google Offers at the D Conference tonight. Schmidt confidently said the reason Offers will succeed is because of its ties to Google Wallet — that Google is the “first company to integrate offers and payments on a phone,” according to Danny Sullivan’s live blog of tonight’s event.
Subscribers will get an offer every weekday and once on weekends. Business owners will get a dashboard that will presumably help them track the response to their offers. They’ll also get very hands-on Google guidance in creating the offer itself, as this sample shows:
If you’re a Portlander, Google says you can expect tomorrow’s deal to come from Floyd’s Coffee Shop, and future offers from Powell’s Books, Ground Kontrol Classic Arcade and Le Bistro Montage.
Offers is expected to launch in New York and the San Francisco/Oakland areas in “the near future,” Google’s help page says.
(Some images used under license from Shutterstock.com.)
Get the latest news in local search marketing each week.