UPDATED: Google Officially Rolls Out Ads At The Bottom Of Search Results

We’ve been seeing tests for months, and this week Google officially announced it would begin serving AdWords at the bottom of search engine results pages on Google.com. Interestingly, the company says that, in tests, the ads at the bottom performed better than those on the side of the page.

Google says ads at the bottom fit “better into the user’s flow as they scan the page from top to bottom.”

 

Google will lump bottom-of-the-page AdWords in with side-of-the-page ads where Top versus Side reporting is concerned. Instead of Top vs Side, the report will soon be called “Top vs. Other.”

UPDATE: In response to questions from readers we tapped Google for clarification and learned that bottom-of-the-page ads and side-of-the-page ads will be mutually exclusive. In other words, when there are ads on the bottom there won’t be ads on the side, and when there are ads on the side, there won’t be ads on the bottom. Some who were concerned that Google SERPs would begin to resemble NASCAR vehicles — cluttered with ads — should be relieved to hear this.

Related Topics: Channel: SEM | Google: AdWords | Top News

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About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

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  • Sajeet Nair

    Wow and they say that Bing replicates their results, what does Google have to say about this “NEW” layout? Bing has been using this layout for quite sometime now!!!!

  • Mohammad

    “Go with the flow?” What the hell is that?.

    Why not just admit that having ads at the bottom with the ant-sized “Ads” at the right side is better able to deceive users into thinking that they are google search results.

  • http://www.dharne.com R.M.

    Next expansion – Left column ads
    Final expansion – Freeze all ad regions to always be visible with slider/scrollbar for organic results. Then finally show organic only when user clicks ‘Expand to show other results’ button.

  • TimmyTime

    “Why not just admit that having ads at the bottom with the ant-sized “Ads” at the right side is better able to deceive users into thinking that they are google search results.”

    Yep,and that they key issue. How many people know that they are clicking on ads??? FTC where are you?
    Among many other things it takes even more clicks away from organic searches, as if Panda wasn’t enough.

  • http://kunals.com KB

    If it is being said that ads at bottom perform better, does this imply that people go beyond top 3 or top 5 results. As users will go to results upto 10th only then they will be viewing bottom ads. Or if they want to go to 2nd or 3rd page of results.

  • http://twitter.com/faust6 Nauman Lodhi

    i think Google adwords is encouraging the top high paying advertisers only as there can be a few ads placed on the bottom as compared to the right hand side. 

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