Google On Bing Attack Ads: “Others Should Focus On Building Good Products”

Google has largely ignored Bing’s Scroogled campaign, the one attacking it over the pay-for-play change to Google Shoppping & Gmail privacy. But today, Google search chief Amit Singhal pushed back a bit, saying Bing perhaps should focus on making better products rather than attacking Google. Speaking at the SXSW conference, when taking a question posed via […]

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Scroogled petitionGoogle has largely ignored Bing’s Scroogled campaign, the one attacking it over the pay-for-play change to Google Shoppping & Gmail privacy. But today, Google search chief Amit Singhal pushed back a bit, saying Bing perhaps should focus on making better products rather than attacking Google.

Speaking at the SXSW conference, when taking a question posed via Twitter about how Google views Bing’s attacks, Singhal responded to say “We focus on our users.” Then he continued: “Others should focus on building good products, too” to audience applause.

You can read more of his talk here: Live Blog: Google Search Chief Amit Singhal At #SXSW.


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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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