Google has announced an update to the algorithm that powers traffic estimates in AdWords’ Traffic Estimator, Keyword Tool and on the Keywords tab. The intention is that advertisers will have access to better numbers on estimated clicks, cost and ad position.

Traffic estimates help advertisers get a sense of whether potential keywords are appropriate for campaigns, and also help determine whether bids and budgets match the keywords.

The change is effective immediately and applies to all AdWords accounts globally.

Related Topics: Channel: SEM | Google: AdWords

About The Author: Pamela Parker is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker. See more articles by Pamela Parker

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