Google Panda Update 25 Seems To Have Hit

panda-face-top-newsThere are many webmasters and SEOs believing right now that Google has released an update to their Panda algorithm late yesterday.

We’ve reached out to Google to confirm or deny the Panda update, as we’ve done 24 times previously; but this time, Google told us they are unlikely to confirm future Panda updates since Panda will be incorporated into their indexing processes.

It would not be surprising if this was indeed a Panda update since Matt Cutts, Google’s head of search spam, did say at SMX West that a Panda update will be rolling out this Friday through the weekend. Matt then said although an update is expected this weekend, don’t be surprised if you don’t notice it because the Panda updates are going to be more integrated and less noticeable in the future.

I am not sure if this last push was the last manually updated Panda refresh or if it is already fully integrated into the normal Google indexes process. I think this was Google’s last manual push and they will, from now on, most likely not do manual pushes of the algorithm in the future.

The last Panda update we had confirmation on was Panda #24, so this one would be coined Panda version 25.

Here are all the releases so far for Panda:

  1. Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
  2. Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
  3. Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
  4. Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
  5. Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
  6. Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
  7. Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
  8. Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
  9. Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
  10. Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
  11. Panda Update 11, Feb. 27, 2012 (no change given; announced)
  12. Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
  13. Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
  14. Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
  15. Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
  16. Panda Update 16, June 25, 2012: (about 1% of queries; announced)
  17. Panda Update 17, July 24, 2012:(about 1% of queries; announced)
  18. Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
  19. Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
  20. Panda Update 20 , Sept. 27, 2012 (2.4% English queries, impacted, belatedly announced
  21. Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
  22. Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
  23. Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
  24. Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)
  25. Panda Update 25, March 15, 2013 (confirmed as coming; not confirmed as having happened)

Be sure to read our related article, Google: We’re Unlikely To Confirm Current Or Future Panda Updates.

Related Topics: Channel: SEO | Features: Analysis | Google: Panda Update | Google: SEO | Panda Update News | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Filippo Cordioli

    …curios (and scared) to see the next Panda update…

  • Steve Halcovitch

    I’ve been watching all my serps waiting for this alleged panda update and haven’t noticed a change in any of them. Nor have I noticed a change in the top 10 for many majors I’m monitoring. I don’t think a panda update was released…

  • Kenneth von Rauch

    It’s interesting to hear that they won’t confirm updates down the road. Google is getting more and more secret.

  • Durant Imboden

    If Panda is integrated into the main algorithm (which is being updated all the time), there won’t be any major Panda updates to announce. In other words, the change isn’t about secrecy, it’s about “everflux” replacing “updates.” (For what it’s worth, the same thing happened in Google’s pre-Panda days, when the monthly “Google Dance” was replaced by uneventful, ongoing footwork.)

  • Durant Imboden

    I’m seeing changes: nothing dramatic so far, but different enough to suggest that an update is underway. Interestingly enough, Googlebot (which had been deep-crawling our site for days) is still hard at work.

  • Abdul Wahab

    you don;t need to get scare.. :-) its now part of our lives.

  • Nandita B

    Yes, a subtle PANDA is roaming in Google territory since yesterday. Comparative to the earlier wilder ones, this (P25) is not damaging SERPs so much.

    This lazy animal is hardly shuffling SERPs in a big way.

  • ميدو شاب طموح

    why this panda

  • Vouchercodes

    Not sure how much it will effect websites.

  • Umer Aslam

    I don’t think that there was a panda update. Didn;t noticed any huge changes in SERPs.

  • Amitava Deb


  • Sanket Patel

    Google always behave like that and crease some secret but It really very interesting thing to updation is in progress.

  • Stephen Foreman

    What’s funny reading this article is how well the spikes tally up with traffic to my site. I specialise with identifying problems people have had so their site isn’t showing in Google and a week either side of these dates my traffic increases.

  • emeldastarr79ma

    my roomate’s mother makes $76 an hour on the computer. She has been laid off for seven months but last month her paycheck was $20571 just working on the computer for a few hours. Read more on  Ask25.c­om

  • Gabriel Sita

    I wasn’t hit

  • Fionn Downhill

    Dont think so with the amount of sites we have even if nothing went down would have expected something to go up as others got hit. It may be as they say a rolling update which would be hard to spot.

  • Sabrina Sabino

    Let’s stop focusing on Panda updates, and start re-focusing on ethical website promotion. If you are doing things the proper way, you will reap the benefits.

  • Will Spencer

    So now it will be even harder to tell when Google lowers the quality of the search results again.

  • SEO

    With this update the old domains will be strengthened

  • Arpit

    I think this last panda update will be major update and can dramatically drop the ranking.

  • Avelina Marshall

    Our ranking improved late Friday.

  • Talha Mateen

    I think now instead of scaring, we should become used to this kind of updates. Every Update teaches us a new lesson, and increase our ability to play better.

  • Ganesh Balimidi

    MBA degree is necessary in today’s business world. So the candidates who are working after doing their bachelor degree they can do MBA.

    Business Management School Bangalore

  • Praveen Sharma

    I think this Google panda refresh will be another measure to detect unnatural link profiles. They might start placing more emphasis on the way links are built, rather than simply the kinds of links that are built.
    SEO Services Provider

  • Chenzo

    This may just be confirmed really soon.

  • Josh

    About 15% more traffic this weekend than last, good guy Panda this time.

  • Ken V

    I have seen a 5% drop Friday and another 5% over the weekend…and I am totally White Hat :(

  • Max Levitte

    We got hit by the update on Friday and we only publish quality original content and have never done any black or grey hat SEO. It is very
    frustrating. How can you know what you’re doing wrong if you get hit for doing nothing wrong?

  • Joe Youngblood

    That’s highly correlated with a pending panda update, always has been.

  • Durant Imboden

    Yes, but in my experience, the crawl rate peaks before the update, not after the update is in progress. This update reportedly began on Friday, and Googlebot still hasn’t broken its stride.

  • GameAdrenaline

    Anyone who’s site gets hit by any Panda update these days deserves it. There’s no excuse for dupe content, on page kw stuffing etc. Quality on page SEO is the very first thing anyone should be concerned with. Now Penguin is a different story. Even if you fix your anchor text issues, you can still have links that Penguin doesn’t like. Penguin makes you second guess every backlink in your profile.

  • GameAdrenaline

    Taken from Panda has always been based on these factors. If any of these apply to your site, it may be the reason you’ve seen a drop in rankings.

    Can visitors easily find their way around?

    Is it obvious what topic each page is about?

    Is the content original or is it aggregated from other sources?

    Do the number and placement of the ads obscure the visitor’s ability to quickly access the content?

    When looking objectively at the site, is the primary focus the user need or the business goal?

    Is the content on the page authoritative and valuable? Does it answer the query better than other pages on the web?

    If some of the pages on the site are very high quality and engaging, are other pages on the site not as high quality? (Google has stated that enough low quality content on a site can reduce the entire site’s rankings, not just the low quality pages.)

  • halezaidi17vi

    That’s highly correlated with a pending panda update, always has been.

  • Sam Der

    same thing 25 % and I didn’t understand what happened sine today :(((

  • Sam Der

    25 % for me :( from 2000 visitors to 100

  • Pradeep Kumar

    yes not damaging SERPs so much but Damaging Keyword ranking 5 to 10% and i think this effect of google Panda 25!

  • Pradeep Kumar

    yes i Think google panda 25 has been updated because Damaging my Keyword ranking 5 to 10% and also decrease my site Traffic and i think this effect of google Panda 25 so can u tell me anyone how to improved instantly ranking and site traffic thank you

  • Yuvika Thakur

    Matt cuts fuck your ass hole… are just going to end SEO’z. This is not good. I think you need money from PPC and nothing else. That’s why you are going to end SEO’s.
    Fuck you

  • benlanders

    Is it widely accepted to be Panda (vs. Penguin)?

  • richinfra

    I really like to know about the latest update of google how its effect on our website plz tell me.

  • Ishwor Singh

    I agree with you :)

  • Vikas Kashyap a blog for latest tech updates.

  • Stephane Brault

    I disagree. I hired a freelancer a few years ago and she did a fantastic work. In early 2012, she started providing me with duplicated content but it took me too long to notice. I gradually removed most of the duplicated content and for each article I removed, I published 5 to 10 unique, high-quality articles. Still I get hit with every f*cking Panda updates since then, losing about 30% every time. I’ve lost about 80% of my traffic through 2012.

  • Amna Azeem

    can any 1 explain me what that update exactly says?

  • Andy Kinsey

    manual means it will happen when they say it will (aka press the button) and integrated means it will happen everymoment of everyday

  • Social Media Training

    The overall percentage of queries impact seems to have a mean of around the 1% mark these days. It doesn’t seem to have shifted much in a year now. In fact you need to go back to August 2011 to see any huge implications.

  • Jopseph Petter

    I think you are right 100% Talha.

  • Michael C

    Looks like Panda is getting very much like some old algorithm that many of us SEO people saw about 7yrs ago…..i ask you does page relevance = directories listings because that’s where the links are for DA…. another one social media is a who’s who not a whats what if you know what i mean lets get factual.

    Maybe Panda is not as smart as we think???

  • Ron

    Does this mean it might be quicker in recovering from panda as once you fix your website content google will notice it straight away and rank you accordingly?

  • Tim

    I think it has happened; we see on that the indexed pages from google took a hit; yet we ranked massively better for those pages that really matters. Keywords match the actual pages; and group/alphabet pages rank lower (which they should) for the keywords than the actual page that the keyword is about.

    anyone else experiencing the same as I did?

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