Google Panda Update Version #24; 1.2% Of Search Queries Impacted

Google has announced a new Panda refresh, making this version number 24.

This refresh has a noticeable impact 1.2% of English based queries according to Google.

The previous confirmed update was #23 and it impacted 1.3% of English queries on December 21, 2012. Prior to that was a refresh on November 21st that impacted 0.8% of queries. It seems like Google is now rolling out these updates every 4 weeks or so.

Last week there were significant reports of a Google update, which Google denied.

Here are all the releases so far for Panda:

  1. Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
  2. Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
  3. Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
  4. Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
  5. Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
  6. Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
  7. Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
  8. Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
  9. Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
  10. Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
  11. Panda Update 11, Feb. 27, 2012 (no change given; announced)
  12. Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
  13. Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
  14. Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
  15. Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
  16. Panda Update 16, June 25, 2012: (about 1% of queries; announced)
  17. Panda Update 17, July 24, 2012:(about 1% of queries; announced)
  18. Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
  19. Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
  20. Panda Update 20 , Sep. 27, 2012 (2.4% English queries, impacted, belatedly announced
  21. Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
  22. Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
  23. Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
  24. Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)

Related Topics: Channel: SEO | Features: Analysis | Google: Panda Update | Google: SEO | Panda Update News | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://twitter.com/krystianszastok Krystian Szastok

    this looks the same as before Christmas, around 17th December people reported SERP fluctuations and Google denied. Then on 21st there was an official update. Same now – on Thursday/Friday fluctuations reported and now on 21st/22nd an official update…

  • http://www.facebook.com/ishanvora Ishan Vora

    i think this time more thatn 1.2% search Search Queries Impacted….

  • roxen

    This Denial Game of Google is just going out of my mind some where the other Google is going totally crazy day by day …Devaluating site every time, on the other side hiding Keywordss Data from the marketers using Secure Search, day will come Even to Rank on SERPs google will charge..

  • roxen

    I dont know what is the actual interpretation of 1.2% queries impacted always said by Google but has been explained very well be Dr Pete of SEOMOZ(http://www.seomoz.org/blog/what-does-x-of-queries-mean)
    but whatever its is even i think this time surely more seach queries impacted

  • Milind Mody

    Thanks barry for the confirmation! Better late than never from Google. I thought this was a big one. Saw quite a huge flux in rankings (comparing 50k+ keywords across 3k+ domains). In fact we saw 6x times more flux then we see comparing data between any 2 weeks.

    Also saw some weird examples and screenshots of co.uk sites ranking on google usa or a domain dominating top 10 for some queries. I also see aggregator sites and industry specific directory sites ranking higher for local search queries. Anyone else see that?

  • hGn

    SERP fluctuations come since last January 17, why are they confirming it just now? is this a new update/refresh or is the same noticed by everybody last week? o__O

  • roxen

    I dont know but i cant co-relate this as Panda but if Google has confirmed may be it is i am saying this because for past 2 months i was ranking on number 2 position for highly competitive keyword suddenly last week my rank went to 11 and now its constantly when i analysed top 2 pages ranking i saw that pages didnt have any backlink of very very less backlink to them apart from that their Page didnt provide any relevant content information and Title were just stuffed with Keywords if this was Panda than they should have been pulled back not me anyways however what can we do is just dance around Google cheers to Google Algorithm

  • roxen

    Hey its the same we noticed last week its Just Google has started playing Denial Game with SEO Community they never confirm on same day but week or so after :D

  • Lisa Silket

    Why does the link on the Twitter account take us to a post from May 2011?

  • roxen

    Hahahaha Well Whenver Google Tweets they provide link to relevant Page in this Scenario its a PANDA Update that has been rolled out and we know PANDA means CONTEN SPAM and LOW QUALITY Content so in order to let others know the content guidelines google post this link so that if you want to get releived from panda impact you should follow the rule in that guideline page and the date is MAY 2011 because that guidelines were last updated by google at that time LISA

  • RyanMJones

    1.2% of queries affected – which means what? 80% of SEOs will blame their next increase/decrease on Panda?

  • http://twitter.com/krystianszastok Krystian Szastok

    Type in seo in a keyword tool and then see what percentage out of the gazillion possible keywords people actually optimise/search for. That’s close to the percentage of affected searches ;-)

  • http://www.couponzguru.com/ Vikash Khetan

    Don’t see much fluctuation in my traffic, so I can be happy that my SEO efforts in the past 1 month have not gone in vain. Even though I din’t see a rise in traffic, but I am happy that traffic din’t fell further!

  • http://twitter.com/dancristo Dan Cristo

    maybe 80% of SEOs are targeting the same keywords. lol

  • http://www.rustybrick.com/barry Barry Schwartz

    Google denied the 17th update, as I stated above in the story.

  • http://www.8womendream.com/ 8 Women Dream

    What I have noticed is how much information is now gone from Google News, especially in the medical/health sector news. It’s awful! I think Google has thrown the baby out with the bathwater. I get better news search results with Bing and I never thought I would ever say that.

  • Radu Stoian

    I believe that there is more to it than just a Panda Update. It seems strange that a couple of EMD are being pushed to top rankings even if they have spammy content. It might be a EMD tweak as well.

  • Vibhu Gauba

    Yes Milind, We track over 1000+ websites each day over 20k keywords and we have seen exactly what you said above. Loads of things out of place

  • Tod Kuwahara

    That Google tweet is a retweet of the May update!

  • Peter Watson

    Do we really need Google’s confirmation on an update? Most of us here know when there is something going on.

  • Durant Imboden

    Aren’t Panda data refreshes getting a bit “same old, same old”? Surely the Google Search team must have more up their sleeves than data refreshes. (Maybe we’ll see a two-year Panda anniversary surprise on February 24?)

  • http://ftc.gov/ MonopolizedSearch

    Maybe Google should just release algorithm updates at the same time they announce corporate earnings and projections. One does not need to be a fool to see how Google is trying to sap as much money out of the internet, including small mom and pops/webmasters, as they possibly can. And with no restrictions from government, the consolidation of wealth shall continue.

  • andrekibbe

    A single search query, like “credit card,” can affect thousands of SEOs. 1.2% of all queries is huge.

  • Brandon Lobo

    It’s not exactly the “same old” as you know there are refreshes happening and people are given the chance to pop right back up if they try “REALLY” hard. Don’t ask me what they need to do as I have no clue.

    But, these changes happen to around 1% or so of the search phrases, so there’s a lot more that needs to be done and hence we have the “panda” popping in to say hi almost every 4 weeks or so.

  • Brandon Lobo

    True to that! But, when there were massive changes happening around a month or less ago, they did say they didn’t make any algorithmic changes.

    Also, you won’t be affected by all the Panda slaps, so it’s helpful to know when you’ve successfully escaped one.

  • http://twitter.com/abdulisbest Abdul Wahab

    Google is doing crazy things now… Seriously Google go irritated by SEO.. Looks funny but it looks serious to me… Every month getting down queries and specially thoes queries on which SEOs are working……

    its just a way to increase Adwords business…… Anyhow let’s see how long this will goo

  • hGn

    I don’t think so, but thanks Barry.

  • hGn

    Agree

  • Renees Bertrand

    Yes this may be the case that EMD are still ranking good with crappy content..!

  • Sam Singh

    17th Dec update wasn’t officially announced though It hit India and the UK region. It has been just 5 days, another update from Google breaking backbone of the webmasters. Really Google is acting strange from couple of years when First Panda update happened in Feb 2011.

  • http://www.facebook.com/itamar.gero Itamar Gero

    Yes, confirmed, tracking tens of thousands of keywords with our own tool and seeing exactly the same thing. let’s see if it stabilizes or dances around a bit more.

  • Mark Staffon

    Unsure about the quality of these updates, I can see many EMD sites going up, I am tracking 15 sites, the site which I was shivering with has improved, many sites with good content and good quality work has gone down.

    Rankings are going up & down many times in a day.

  • Mark Staffon

    I agree with you, I have noticed this as well

  • http://blog.paulgailey.com/ Paul Gailey

    anecdotally agree

  • http://twitter.com/GreenToWin GreenToWIn

    Could I just make the point: “impacted” means firmly pressed together”. Unless 1.2% of queries have been firmly pressed to each other, the word you want is “affected”.

  • http://www.facebook.com/sam.lab.161 Sam Lab

    From A discussion I found Something Interested
    Yes “Google confirms it as Panda Update – http://searchengineland.com/google-panda-update-version-24-1-2-of-search-queries-impacted-146149 As Per the Reports “Major Fluctuation Noticed on 17th jan As Showing in Article”

    http://www.fatbit.com/fab/all-eyes-on-google-major-serp-fluctuations-reported-on-jan-2013/

    Many Web masters Lost their Ranking on Date before 19th Jan While The Panda Refresh is Announced on Date 21st Jan”
    Then Why Fluctuation Noticed on Date 17th ? Any Suggestions ?

  • http://www.facebook.com/shazi2286 Syed Shahnawaz Mumtaz

    One of my site also got affected by this update, but now I have figured it out what’s the issue and how to get it back in rankings.

  • http://twitter.com/thelittlemonsta Sam Thomas (◕‿‿◕)

    I’ve got money on the releasing panda 25 in feb and then the next update will be the next big one. Any bets on names?

  • http://www.facebook.com/helloaneesh Aneesh Xavier

    Minimum 50% sites affected according to me

  • http://www.linkworxseo.com/ Link Worx Seo

    Noticed a few slots that I dropped at. Am an SEO company…

  • Atul Sharma

    EMD also has been updated with it. I have noticed some of my sites ranking gone down which was using keyword in domain. Even for one site domain itself(without extention) is not in ranking.
    I have noticed it 5 days before and also wrote a post for it, check out here http://aaatulsharma.wordpress.com/2013/01/21/major-google-emd-update-in-jan-2013/

  • Jessica Hartman

    This update is laughable. Content based SEO exact match domain affiliate spam rising up to the second page of results for HIGHLY competitive terms and 2-3 listings per page from the same domain. That’s exactly what I’m looking for when I conduct a search at Google.com. If this is what Google is looking for then that makes my optimization with Bing, Yahoo and Google at the same time easy! Thanks Google :)

  • CedarRapids

    Its amazing how often our sites apparently fall in this ’1%’ of queries.

  • roxen

    Then Probably you can enjoy the conversation buddy and just chill take care

  • http://twitter.com/reach_hamish Hamish Anderson

    This is the crux of the matter for me. Is there an enhanced search experience for end users? If not, then it seems these changes are all rather Machiavellian. What is the bigger picture here Google is trying to achieve?

    These days I find I am using Bing more to find the answers I want. The results seem to be more what I am looking for.

  • Yaseen Abbas

    As for my site s concern it hit by new update and push back to 3rd page; now my efforts are useless…

  • CDFDF

    fDSFsfdsfS

  • http://artonweb.gr/ Κατασκευή ιστοσελίδων

    I have very big problem with this update,also.
    I am from Greece not from UK!

  • http://www.facebook.com/jamiejohnson377 Jamie Johnson

    Were still recovering from the last Panda push, damn. You think its no coincidence that avg CPC has also gone up since the Panda/Penguin pushes of ’12? If not by direct design, by indirect design. Organic tanks, have to rely more heavily on paid search, which also has less of an organic back bone in multi-touch conversions, driving up CPA. I’m sure this thought didnt slip past Google in their algo decision making process….

  • http://www.facebook.com/jamiejohnson377 Jamie Johnson

    Google is starting to act more like Facebook in their (shady-er) business decisions, no no Google, naughty naughty.

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