Google Partners Adds Certification For Shopping Campaigns

Google Partners, the platform in which agencies and individuals can get certified in AdWords management, now has an exam for Google Shopping certification.

The exam tests proficiency in creating Merchant Center accounts, organizing product data and managing and optimizing Shopping Campaigns. Practitioners must also pass the AdWords Fundamentals exam.

There are several training modules available on the Google Partners site to prep for the Shopping test.

Shopping Certification is launching in the US, but will roll out to other countries in the near future.

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About The Author

Ginny Marvin

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

(Some images used under license from Shutterstock.com.)