Google Piracy Algorithm May Be Reviewed By UK Regulators

The Guardian reports that regulators within the United Kingdom will be reviewing Google’s efforts to remove piracy web sites from their search results because they feel Google has not done enough.

In August, Google launched the Pirate Algorithm, which is designed to lower the ranking of sites that are repeatedly reported and found to have copyright infringement cases on the site. You can learn more on how that algorithm works over here.

UK regulators are not satisfied and the Department for Culture, Media and Sport said they will review the technical changes promised by Google in order to force Google to remove piracy from their search results. Jeremy Hunt, the former culture secretary privately threatened Google in September 2011 that he would introduce legislation to force it to take action against well-known pirate sites. But to this day, regulators are not happy with the results of the pirate algorithm.

A spokesman for Google said:

We continue to work closely with the industry to protect rights holders and their material. Sites with high numbers of removal notices are now more likely to appear lower in our results, we’ve made it easier to report pirated material and now take down more than seven million infringing links per month.

I do not see an actual date for when this will or may happen but it seems some folks in the UK are insistent in reviewing Google’s algorithms on this matter. If Google is willing to share is another story.

For more coverage on this, see Techmeme.

Related Articles

Related Topics: Channel: SEO | Google: Business Issues | Google: Outside US | Google: Pirate Update


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Greg Miernicki

    Wow, sounds like a LAZY government to me! Hey, Google… do the police work for us because we are too lazy to catch the criminals ourselves! What a crock of SH*T!

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