Google Places Graphical Ads On Search Results Page

I reported at the Search Engine Roundtable on a WebmasterWorld thread that shows Google is showing a graphical ad for the search jason bourne.

Image ad on

I spun the article at our new Sphinn site, and Danny Sullivan commented that Google has tried this once before. His NBC Scores Graphical Ads/Promos On Google article from when he was at Search Engine Watch coves Google trying a similar Google format for the Olympics.

Also, Universal, Google Team for ‘Bourne’ Promo from AdWeek last week provides more details on how how Universal Pictures and Google have joined up to promote The Bourne Ultimatum.

It is also important to note, the ad is not labeled as a sponsored result.

Postscript From Greg: Even though this appears something of a replay of a previous ad campaign, it’s probably also a foray into the longer-term introduction of “richer format” ads on results. This possibility was introduced by Marissa Mayer in her remarks during Google’s Universal Search press briefing.

I would imagine we’ll see testing over the next few quarters of a variety of display ad presentations, maybe including video.

Postscript From Barry: A Google spokesperson contacted me saying, “Google is continually testing ways of providing users with opportunities to access Google products and the blue box around the Bourne Ultimatum is an example of that.”

Postscript 2 From Barry: See our update: “Google Promotion” Now Used To Flag Google’s Bourne Ultimatum Video Ads.

Related Topics: Channel: SEM | Google: AdWords


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide