Google Plays More Involved Matchmaker Between Advertisers And Agencies

Google has implemented changes to Google Partner Search — the index where advertisers can find certified agencies to manage their AdWords campaigns — to make it easier for the two parties to get in contact.

The company has now added the ability for advertisers to fill out a form on the agencies’ profile page on Google, which is then forwarded to the agency as a lead. Previously, advertisers had to go to the agencies’ web sites themselves and search for contact information.

Agencies will have a lead management interface, where they can keep track of incoming communications and act upon them. They will also be able to track lead sources and conversion rates.

“We’re making this change in response to both advertiser and certified partner feedback that they’d like to see improvements to the lead management process, as well as the request process for inquiring clients,” Google wrote in a blog post.

If you’re an agency, Google recommends you ensure your profile is up to date, with contact information and appropriate minimum and maximum budget levels you will manage. It’s recommended that agencies that operate in multiple countries maintain separate profile pages for each of these markets, so prospective clients can easily find the agency. To take this route, agencies need to have at least one certified person in each country.

Related Topics: Channel: SEM | Google: AdWords | Google: Partnerships

Sponsored


About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide