Google Pledges Crack Down on Unscrupulous AdWords Resellers

Attention AdWords resellers falsely trumpeting your “special” relationship with Google and the discounted pricing you can offer as a result: Google is coming after you.

The company today rolled out new policies for third parties, such as agencies, who offer their clients AdWords as part of their services.

Under the terms, agencies must provide their clients with metrics on costs, clicks and impressions on AdWords at least monthly, if not more often. Companies working mostly with small businesses are also required to educate them about AdWords and the third-party relationship by providing a disclosure statement created by Google.

The new third-party policies are designed to go after agencies who engage in deceptive practices. Examples include representing themselves as having a special relationship with Google, when they don’t, or billing clients for their Google Places listing, which is free.

The company says it will begin proactively investigating third parties as of April 1, and it is also offering a place where complaints can be filed.

Related Topics: Channel: SEM | Google: AdWords


About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Lisa Lewis

    This is very important information for people to know. Google is interested in helping individual business owners utilize their Adwords advertising program and be successful with it and feel they are getting the full value for their advertising dollar.

    The changes they have initiated are all positive.

    Thanks for sharing this information.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide