Google Print & Radio Ads A Success All Around

Newspapers and Radio Find Unlikely Ally in Google from Advertising Age shows how both advertisers and publishers are very happy with early tests from both Google’s Print Ads and Google’s Audio Ads.

On the print side, the article shares quotes from the New York Times claiming Google Print ads have “worked” and that they have generated “incremental revenue from an advertiser base that we don’t usually get revenue from.” The Seattle Times has told Advertising Age that they have “produced six-figure incremental ad revenue” from this program. Also, we have quotes from small business that have claimed the print ad tests have worked for them. One advertiser said “we are very pleased with the results” and that they “going to bump up the spend.”

On the radio side, the article has small business claiming Google Audio ads give him a “reassuring and comforting feeling to have a system so efficient and easy.” This allows him to feel more willing to participate in radio ads. But on the publisher side, radio stations are “scared to death” of Google.

Related Topics: Channel: SEM | Google: Audio Ads | Google: Print Ads & AdSense For Newspapers


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • zkatkin

    Google has revolutionized advertising. Their system has helped countless small businesses compete against larger companies and the whole system provides quality, for both advertisers and users. Hopefully these ads will do the same.

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