• http://www.facebook.com/people/Jack-N-Fran-Farrell/100002337622505 Jack N Fran Farrell

    Google Plus integrates all an advertiser’s sensory inputs to match it with a potential customer. If it could include street smells and pimps, to steer a customer to an seller Google Search would. Google Holograms with smell await a Pantone Scale for smell and the real 3D TV.

  • http://www.facebook.com/people/Jack-N-Fran-Farrell/100002337622505 Jack N Fran Farrell

    Sellers can’t still be clueless that g+ is about sales, not social?

    Really? They still believe that ‘social wasteland’ nonsense that originates from the Gossip.Girl node of the Google Knowledge Graph.

  • http://www.facebook.com/profile.php?id=100004220670133 Vikas Shukla

    They could simply use minifreelance to get more google+ followers. That would cost like $0.25 for each genuine follower.

  • http://twitter.com/tedives Ted Ives

    Yes, pay Google to drive your customers to….Google. So sensible!

  • http://www.davidveldt.com/ David Veldt

    Seems like if you have a budget to spend to drive customers to your g+ page, that money would be better spent on, you know, getting an actual website.

  • http://www.stoneig.com/ Matt Roney

    But how likely would they be to actually engage the business once they’ve gotten their $.15?

  • http://www.stoneig.com/ Matt Roney

    AWX really does make sense for a lot of SMBs who don’t have the resources, knowhow, or inclination to build and maintain a website. A SMB owner can get all the information they need onto a G+ page without having to pay for a premium site or resort to the sort of sketchy-looking, barebones sites we’ve all seen.

    That said, I worry that a lot of SMB owners are misled by the AWX promise of easy, cheap leads. I suppose the question is, does accepting the higher, broader AWX CPCs outweigh the costs of having a site built and hiring a PPC expert? Or of taking the time to learn the AdWords system)?

  • http://www.socialbakers.com/ Michal Smetana

    It kind of seems like Google is desperate for their users, especially with their Google+ social network.

  • http://www.esocialmedia.com Jerry Nordstrom

    I understand what you’re saying Matt and that it would seem like a great first step for some businesses, but I don’t believe it is ever appropriate to put your entire brand in another company’s hands in this manner. It is very low cost and easy to have a website developed that represents your business. G+ FB branded pages, Twitter and YouTube Channels should all be secondary destinations not your primary business address.

  • http://www.stoneig.com/ Matt Roney

    Oh, I agree, and I certainly don’t think it’s a best practice not to have a site. I also don’t think that a G+ page with this new AWX iteration should ever represent a business’s entire internet marketing effort. All I’m saying is that this system would be useful for certain businesses. I didn’t add this before, but particularly whe just starting out.

  • http://twitter.com/MannyGasal Manny Gasal™ ♥

    Actually, this is something expected to be added in most internet marketing
    strategy agencies’ service offerings once Adword express is systematically polished.
    However, alas, AdWords Express is at this time only offered in selected
    countries. I anticipate it will be available in the Philippines soon.