Google Protects Its Trademark Against Aussie Alcohol Search Engine

groggle-drinkle

Guess which one of these company names is Google approved?

An alcohol price comparison search engine based in Australia has been forced to change its name after a six-month trademark battle with Google. Originally called “Groggle,” the web site is now known as Drinkle.

According to the Sydney Morning Herald, Groggle owner Cameron Collie received a cease-and-desist letter from Google earlier this year, with just “days left” in the trademark objection filing period. Google was concerned about possible confusion over the similarity between its name and Groggle.

“I don’t think that there would have been any confusion in the marketplace,” Collie told the newspaper this week.

But after six months of negotiations, Google essentially got what it wanted, and Groggle became Drinkle. Neither is saying anything about the terms of the deal. “I can’t kind of get into the specifics,” Collie said, “because we had to sign a non-disclosure agreement with [Google] but essentially the settlement — the end result of the settlement – is us changing our name.”

A Google spokesperson confirmed for Search Engine Land that it “reached agreement” with Collie and is “glad to move forward.”

Related Topics: Channel: Industry | Google: Legal | Google: Outside US | Legal: Trademarks

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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