Google Protects Its Trademark Against Aussie Alcohol Search Engine


Guess which one of these company names is Google approved?

An alcohol price comparison search engine based in Australia has been forced to change its name after a six-month trademark battle with Google. Originally called “Groggle,” the web site is now known as Drinkle.

According to the Sydney Morning Herald, Groggle owner Cameron Collie received a cease-and-desist letter from Google earlier this year, with just “days left” in the trademark objection filing period. Google was concerned about possible confusion over the similarity between its name and Groggle.

“I don’t think that there would have been any confusion in the marketplace,” Collie told the newspaper this week.

But after six months of negotiations, Google essentially got what it wanted, and Groggle became Drinkle. Neither is saying anything about the terms of the deal. “I can’t kind of get into the specifics,” Collie said, “because we had to sign a non-disclosure agreement with [Google] but essentially the settlement — the end result of the settlement – is us changing our name.”

A Google spokesperson confirmed for Search Engine Land that it “reached agreement” with Collie and is “glad to move forward.”

Related Topics: Channel: Industry | Google: Legal | Google: Outside US | Legal: Trademarks


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide