• Thomas

    so in other words, if you run a Q&A site your screwed :/

  • Durant Imboden

    That depends on the complexity of the questions or answers.

    “What’s tomorrow’s weather forecast for St. Louis?” is easy to answer with a Knowledge Graph box.

    “Will the megastorm that’s brewing in the west hit St. Louis?” is likely to require clicking through to a weather site.

  • Smash Flare

    Many sites rely on users clicking through for those initial answers and work to encourage visitors to read further, purchase products or subscribe to updates, and Google is taking that away by taking content from these sites.

  • Durant Imboden

    Maybe so. But Google’s mission statement has always been about “organizing the world’s information and making it universally accessible,” not just “providing 10 blue organic links.”

    Evolution happens. In the early days of PCs, you needed add-on utilities for all kinds of things (using RAM above 640K, for example, or to manage a hard drive). Later on, antivirus programs, Winsocks, firewalls, networking, etc. were add-ons. Today, we take it for granted that an operating system should have built-in disk management, security features, and networking. Some of those old utility makers have gone broke or moved into other businesses; others, such as Norton, are still around because they offer a “value add.”

    The Knowledge Graph is a fait accompli, and complaining won’t make it go away. If you’ve got a site that depends heavily on supplying quick answers to simple questions, you’re going to lose out. If, on the other hand, you have a site that complements the Knowledge Graph instead of merely competing with it, you may find that the quality of your traffic (though perhaps not the quantity of that traffic) will improve.

  • Chris Tucker

    Based on what i read above he didnt answer the question at all

  • Eric Rahim

    author should add that in the future Google will have all the data in a structured form. for example slinky.me ( https://www.slinky.me/Google ) is world largest kb on russian, korean and japan. probably in near future Google will buy this company. all facts and data is mine (c) Google