Google Pushes AdSense For Video Again

As expected, Google announced another push to get advertisers and publishers to utilize video ads. Yes, Google did a pilot video ad program back in May 2007 and then another video ad push in October 2007. But from these, Google said they’ve learned much and have made changes to the new program.

Google said they will sell both “InVideo” ads, where a video ad appears at the bottom of a video, as well as text overlay ads that put text below a video. The InVideo ads are paid on a CPM basis, while the text overlay ads are paid on a CPC basis. To see demos of both formats, click here.

Google also posted a detailed video explaining all of Google’s video ad offerings. They include advertising on video ads, while publishers can display AdSense for Video on their sites and movie producers can utilize the YouTube Partner Program.

For more information, visit Google Video Advertising Solutions. Video ads are now available to publishers who, at a minimum, serve one million video streams each month and are based in the U.S. with English language sites.

As a test, I am posting a Google AdSense Video ad unit below this line. It should match somewhat on ads for this site. We will see:

Related Topics: Channel: Video | Google: AdSense | Google: AdWords | Google: YouTube & Video | Search Ads: Video

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide