Google Pushes AdSense For Video Again

Feb 21, 2008 at 9:48am ET by Barry Schwartz

As expected, Google announced another push to get advertisers and publishers to utilize video ads. Yes, Google did a pilot video ad program back in May 2007 and then another video ad push in October 2007. But from these, Google said they’ve learned much and have made changes to the new program.

Google said they will sell both “InVideo” ads, where a video ad appears at the bottom of a video, as well as text overlay ads that put text below a video. The InVideo ads are paid on a CPM basis, while the text overlay ads are paid on a CPC basis. To see demos of both formats, click here.

Google also posted a detailed video explaining all of Google’s video ad offerings. They include advertising on video ads, while publishers can display AdSense for Video on their sites and movie producers can utilize the YouTube Partner Program.

For more information, visit Google Video Advertising Solutions. Video ads are now available to publishers who, at a minimum, serve one million video streams each month and are based in the U.S. with English language sites.

As a test, I am posting a Google AdSense Video ad unit below this line. It should match somewhat on ads for this site. We will see:

Watch the latest videos on YouTube.com

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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