Google Pushes Forward With Newspaper Ads

Dec 29, 2006 at 9:20am ET by Barry Schwartz

Google Set To Expand Newspaper Ad Program at the Washington Post reports that Google’s newspaper tests were a success according to the company. They want to expand the tests in the coming months. The pilot results were triple in volume of ads sold, compared to what they expected. FYI, the first ad test was deemed unsuccessful.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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ONE COMMENT ON Google Pushes Forward With Newspaper Ads

David, December 29th, 2006 at 12:37 pm ET:

Great Google will end up ruling the world.

I’m still trying to get my brain around YSM a job that can be done with G in 5 minutes…..

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