Now that Blogger is officially out with a new version, I guess Google’s ready to get behind the service in a big way. The screenshot above shows a new promotional "tip" I just got in my web search results. I’ve never seen anything like that before for Blogger nor that I can recall for any other Google products. Not like this. The tip reads:

Tip: Want to share your life online with a blog? Try Blogger

It seems to be triggered by any use of the word "blog" in a search. For me, all of these will make it come up:

• blog
• blogger
• blogs suck
• blog about google closing its soap api

By making this a tip rather than promoting Blogger in ad units, Google avoids the entire debate of whether it pays for its ads fairly or not (it recently said it does; last year after similar reassurances, I still found I had a ton of questions I may yet follow up on for answers).

Personally, I’ve got no problem with the tip. As I’ve written, I want Google to do promos like this outside of the ad units, so advertisers aren’t

to lose a spot to Google itself.

Don’t forget, Blogger does sounds like it has some pretty handy new features. Find the rundown on the official Blogger blog here.

Postscript: Google Blogoscoped notes Google Calendar has been promoted this way before.

Related Topics: Google: Blogger | Google: Marketing

About The Author: Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. See more articles by Danny Sullivan

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