I’m shocked and in complete disbelief of Google’s recent claim that, after filtering, just 2% of total clicks are fraudulent. I would like to hear what percent of Google’s revenue this 2% of click spam receives and am in favor of Google publishing post it’s refunds each month.

Perhaps it would be more believable to post *too* much information; and, it would be a great follow-up act to the forward thinking (CYA) manuever of providing Spam amounts to advertisers to thwart questions to Google about being idle on click fraud.

I, for one, would enjoy knowing all clicks, spam clicks, revenues, payouts, chargebacks and refunds that Google records and is booking. And I would like to know the keywords, referring domains and IP addresses of the spammers — including those found by the automatic filter AND from “requested investigations.”

Then, I expect Google to stand by it’s data and unapolegetically ban these sites and IP addresses from affecting the campaign. Further, in addition to refunds, keyword CPC should be lowered to the minimum for these keywords. Then I might be slightly more satisfied with Google’s fight to end click fraud.

Google spokespersons are obviously telling us the clicks (and, therefore, refunds and chargebacks?) will be as insignificant as the % of spam clicks. Reducing the clicks will have nominal effect on their traffic; so, Google should also be as casual on losing the revenue that these clicks generate.

There are a number of sophisticated trackers that display both the exact time spent – in seconds – for every visitor/ per visit – as well as the navigation paths they took within the site, as well as to external links (if there were any)

Webmasters could use their own cumulative statistics when confronting Google with their suspiscions.