Google Puts Interior Business Photos On The Map

Starting today, thousands of local businesses have a little more exposure on Google Maps.

That’s because Google is now showing small, orange dots to indicate businesses that have participated in the Google Business Photos service. You may remember that — it’s the self-serve program that connects local business and local photographers to have professional interior business photos added to Google Maps/Places.

In order to see what businesses on a Google map have the interior photos, you first have to grab Pegman and drag him over the map as if you were looking for Street View imagery.


As you can see, Pegman still indicates where Street View is available with the blue street lines, and now the smaller orange dots show where business photos have been added.

It’s a nice bit of extra exposure for local business owners, a helpful feature for searchers that want to see a place before they visit and — in the bigger picture — another feature that distinguishes Google Maps from Apple Maps, which will debut tomorrow when iOS 6 is released.

Related Topics: Channel: Local | Google: Maps & Local | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Olog-hai

    Sorry, but the “starting today” part is kind of misleading. All they did today was change the color of the dot and make an announcement:

  • Heather Physioc

    I think it’s a very cool idea/service. I wonder what the implications will be for business listings that serve clients at their locations and don’t have a brick-and-mortar building to show for.

  • Matt McGee

    Hi Heather – Google’s Business Photos program is only for those with physical locations. If you don’t have a physical location, there’s nothing to take photos of and nothing to be added to the map.

  • Matt McGee

    Thx for the link, Olog-hai. I’ve done a fair amount of local Google searches lately and haven’t seen the dots before today. It may be that others were seeing it being tested.

  • Nathaniel Bailey

    It looks like a kinda cool service, a nice way to see what a restaurant or sweet shop etc looks like before your visit, or even hotels etc could gain from this rather well too.

    I take it this is only for the US, Australia, and Japan at the moment? Any chance of finding out when this would be available for other countries like us in the UK?

  • Matt Aster

    Excellent point. Google has made it clear they don’t value content aggregators as much as content creators… but their basically becoming content aggregators for things like hotel information and flight information.

  • Bleu Hayes

    It’s so much fun… I’ve been wondering when Search Engine land would pick up this story. I’ve Been A Google Trusted Photographer in Chattanooga for about 6 weeks. and everyone I talk to on the street loves it.

  • Matt McGee

    Thx Bleu. As you can see from the links in the 2nd paragraph, we’ve been covering this for some time now. :-) BTW, we removed the link to your Facebook page that you included in your comment — didn’t add anything to the discussion.

  • Heather Physioc SEO

    Right, and that makes total sense, but my curiosity is how it will affect those non-brick-and-mortar businesses. Will the shiny, pretty, image-heavy listings get all the love?

  • Heather Physioc SEO

    All the love = all the clicks.

  • Stuart Nicoll

    As Jonathan says, this has been in the UK for 6-8 months now and growing fast. Check out the town of Thame, Oxfodshire where most of the businesses have signed up to the program

  • Nathaniel Bailey

    kl thanks for the info and links Jonathan :)

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