Google Puts New AdSense Ads Under Maps
Oct 9, 2008 at 4:15pm ET by Matt McGee
The continued success of Google Maps gives Google another growing revenue stream to tap into, and that’s what they’re doing with the placement of new AdSense ads immediately under maps on Google Maps.
The ads don’t show up on all searches, but they do appear on enough searches to suggest this is more than a limited test. Amit Agarwal is seeing these ads in India, for example. Dave Shaw, who first alerted us via email, is seeing it in the UK.
The screenshot above shows how the new ad placement looks on a search in Google Maps for [seattle real estate].
Moving out of a major city into a much smaller city suggests that Google needs to improve its targeting on these ads. A search for [west richland real estate] reveals an ad for a company in Richland, PA. (West Richland is a small city in Washington state.)
Unlike the regular Local Business Ads that show up to the left of the map, which take you to the map “popup” for that advertiser, clicking on the ads below the map take you straight to the advertiser’s website.
There’s more coverage of this on Techmeme.
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