The continued success of Google Maps gives Google another growing revenue stream to tap into, and that’s what they’re doing with the placement of new AdSense ads immediately under maps on Google Maps.

The ads don’t show up on all searches, but they do appear on enough searches to suggest this is more than a limited test. Amit Agarwal is seeing these ads in India, for example. Dave Shaw, who first alerted us via email, is seeing it in the UK.

The screenshot above shows how the new ad placement looks on a search in Google Maps for [seattle real estate].

Unlike the regular Local Business Ads that show up to the left of the map, which take you to the map “popup” for that advertiser, clicking on the ads below the map take you straight to the advertiser’s website.

There’s more coverage of this on Techmeme.

Related Topics: Google | Google: AdSense | Google: Maps & Local | Top News

About The Author: Matt McGee is Search Engine Land's Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. See more articles by Matt McGee