Google Puts New AdSense Ads Under Maps

Adsense Ads on Google Maps

The continued success of Google Maps gives Google another growing revenue stream to tap into, and that’s what they’re doing with the placement of new AdSense ads immediately under maps on Google Maps.

The ads don’t show up on all searches, but they do appear on enough searches to suggest this is more than a limited test. Amit Agarwal is seeing these ads in India, for example. Dave Shaw, who first alerted us via email, is seeing it in the UK.

The screenshot above shows how the new ad placement looks on a search in Google Maps for [seattle real estate].

Moving out of a major city into a much smaller city suggests that Google needs to improve its targeting on these ads. A search for [west richland real estate] reveals an ad for a company in Richland, PA. (West Richland is a small city in Washington state.)
Adsense Ads on Google Maps

Unlike the regular Local Business Ads that show up to the left of the map, which take you to the map “popup” for that advertiser, clicking on the ads below the map take you straight to the advertiser’s website.

There’s more coverage of this on Techmeme.

Related Topics: Channel: Local | Google | Google: AdSense | Google: Maps & Local | Top News

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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