Discover what's up in the business of marketing each Friday.
Google Q4 2013 Earnings Report $16.86 Billion In Revenues
Google announced fourth-quarter 2013 earnings today.
Google’s revenue targets beat estimates, while their earnings-per-share did not. Google had revenues of $16.86 billion for the quarter ended December 31, 2013, an increase of 17% compared to the fourth quarter of 2012. Google’s operating income in the fourth quarter of 2013 was $3.92 billion, or 23% of revenues.
Google’s afterhours trading right now has not changed much, with a slight increase in the share price.
Part of the earnings release includes:
- Paid Clicks – Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our Network members, increased approximately 31% over the fourth quarter of 2012 and increased approximately 13% over the third quarter of 2013.
- Cost-Per-Click – Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our Network members, decreased approximately 11% over the fourth quarter of 2012 and decreased approximately 2% over the third quarter of 2013.
For the full earnings report, see the Google investors site.