• http://www.noggindigital.com/ Zach Kasperski

    I saw this the other day when I logged-in to monitor some campaigns. I can see the enhanced campaigns being a great opportunity for small/mid-sized owners who don’t have lavish landing pages for selling products. Also, good points about Groupon; they will undoubtedly struggle as Google rolls out the enhanced campaigns in full. Nice post.

  • Bob Schmidt

    It’s great to see Google continuing to advance the Adwords platform and offer new ways for advertisers to reach their markets with timely, trackable offers!

  • http://twitter.com/larrykim Larry Kim

    thanks zach!

  • http://twitter.com/larrykim Larry Kim

    agreed! thanks bob.

  • http://twitter.com/Marketwithmario Market With Mario

    Wow, this is a nice and subtle upgrade. Great for the brick and mortar world to advertise in a 1 stop shop instead of having to supplement with Groupon.

  • http://www.facebook.com/mr.larry.kim Larry Kim

    yes i think that particularly if you already have an adwords account, that this is potentially a lot less hassle and better value, too.

  • http://www.couponzguru.com/ Vikash Khetan

    I used it recently and for a coupon site like ours, its a blessing in disguise as we can get more exposure to specific deals and offers.

  • http://twitter.com/AlexeTalbott Alex Talbott

    It’s very unfortunate that Google is using this feature specifically for In-Store location purchases. The Offer Extension used for online redemptions would be money well spent.