Google Goes Rainbow For Gay-Related Searches

Rainbow Divider On Google Search

Google Operating System notes that Google is once again flying rainbow colors to support gay pride celebrations happening this month throughout the world. Certain searches get topped by a rainbow-colored divider, symbolic of rainbow flags often flown by those in the gay community or in support of them.

To see the colors, try searches for gay, lesbian, bisexual, transgender, transexual, queer or stonewall (it’s the 40th anniversary of the Stonewall Riots, which my friend Greg Hernandez tells me is widely recognized as the start of the Gay Rights Movement).

Interestingly, a search for slain gay rights adovcate Harvey Milk, recently featured in the Oscar-winning film Milk, does not trigger the colors.

Google Supports Gay Pride With Rainbow Colors covers a different rainbow display Google did last year as well as displays Google has done for holidays such as Christmas, Hanukkah and Kwanzaa.

Also see our Google: Logos category for even more examples of how Google has celebrated special events or occasions with logos.

Related Topics: Channel: Consumer | Google: Logos


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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