Google Goes Rainbow For Gay-Related Searches

Google Operating System notes that Google is once again flying rainbow colors to support gay pride celebrations happening this month throughout the world. Certain searches get topped by a rainbow-colored divider, symbolic of rainbow flags often flown by those in the gay community or in support of them. To see the colors, try searches for […]

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Rainbow Divider On Google Search

Google Operating System notes that Google is once again flying rainbow colors to support gay pride celebrations happening this month throughout the world. Certain searches get topped by a rainbow-colored divider, symbolic of rainbow flags often flown by those in the gay community or in support of them.

To see the colors, try searches for gay, lesbian, bisexual, transgender, transexual, queer or stonewall (it’s the 40th anniversary of the Stonewall Riots, which my friend Greg Hernandez tells me is widely recognized as the start of the Gay Rights Movement).

Interestingly, a search for slain gay rights adovcate Harvey Milk, recently featured in the Oscar-winning film Milk, does not trigger the colors.

Google Supports Gay Pride With Rainbow Colors covers a different rainbow display Google did last year as well as displays Google has done for holidays such as Christmas, Hanukkah and Kwanzaa.

Also see our Google: Logos category for even more examples of how Google has celebrated special events or occasions with logos.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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