No fluff - just the best news in paid search marketing every week.
Google Ran Out Of Radio Ad Inventory Already
MarketWatch reports that Google does not have enough airtime inventory to run the test audio ad campaigns they want to run in 2007. Reportedly, Google is currently in negotiations with CBS, to buy some of their ad time. Jordan Rohan of RBC Capital Markets said that without enough ad inventory, Google won’t be able to show any “significant impact until mid-2007.” There is no official response from Google on this matter, as of yet.