Google Ran Out Of Radio Ad Inventory Already
Dec 19, 2006 at 8:31am ET by Barry Schwartz
MarketWatch reports that Google does not have enough airtime inventory to run the test audio ad campaigns they want to run in 2007. Reportedly, Google is currently in negotiations with CBS, to buy some of their ad time. Jordan Rohan of RBC Capital Markets said that without enough ad inventory, Google won’t be able to show any “significant impact until mid-2007.” There is no official response from Google on this matter, as of yet.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Google: Audio Ads, Google: Partnerships sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMNENTS
- nickstamoulis said " Hi Travis, Very good points, but also something to consider is the overall demographics that use the"
- nickstamoulis said " Hi Nick, I agree with 1000%. Having worked at several agencies and on the client side and more recen"
- nickstamoulis said " Thanks Matt for highlighting this functionality! I personally think the send to phone, email and GPS"
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX Singapore - July 2-3, 2009
- SMX São Paulo - August 4-5
- SMX East - October 5-7, 2009
- SMX Stockholm - 12-13 October, 2009
- SMX Mexico - November 11, 2009
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- How Large Offline Marketers Drive Superior Search Marketing Results - July 21, 2009
- Trademarks, Brand Terms and PPC Advertising: Updates You Must Know - July
22, 2009
- Attribution Management Buyers Guide - July 28, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
