Google Ran Out Of Radio Ad Inventory Already

Dec 19, 2006 at 8:31am ET by Barry Schwartz

MarketWatch reports that Google does not have enough airtime inventory to run the test audio ad campaigns they want to run in 2007. Reportedly, Google is currently in negotiations with CBS, to buy some of their ad time. Jordan Rohan of RBC Capital Markets said that without enough ad inventory, Google won’t be able to show any “significant impact until mid-2007.” There is no official response from Google on this matter, as of yet.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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